Transparency rules in2 Aug 2026
Sectors / SaaS companies

The EU AI Act for SaaS companies using AI

If your product ships AI features to EU customers, you may be both a provider and a deployer. Most internal uses are lighter, but customer-facing AI brings transparency duties.

Building an AI feature into your product can make you a provider for that feature, with heavier obligations. Using third-party AI internally makes you a deployer, which is lighter.

Customer-facing chat and AI-generated content trigger Article 50 transparency. Internal coding, analytics, and drafting are usually minimal-risk.

Where AI shows up, and the tier

In-product AI chatbot
Customer interaction · Article 50 transparency.
LIMITED
AI-generated content feature
Producing text/media for users · Article 50 labelling.
LIMITED
GitHub Copilot / Cursor
Code generation · Minimal-risk.
MINIMAL
Product analytics AI
Usage insights · Minimal-risk.
MINIMAL
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Tiers above are typical patterns for the sector, not a classification of your specific setup, and not legal advice. Run the free diagnosis to classify your own systems.

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